Random Thoughts

The structure of a medium shapes the content it conveys, sometimes unintentionally. Take the advent and success of Netflix, for example. The company began as a DVD-by-mail service, saving film aficionados a trip to the local video store (and ultimately killing off that business model completely). Then, as the age of immediacy progressed, Netflix began offering its movies on demand service, giving audiences instant access to wide variety of movies and television shows.

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